What are my top 10 reasons for hopping onto Pure Storage?

Photo credit: Pure Storage Inc
Top 10 reasons for hopping into Pure Storage ride

If you had asked me about Pure Storage a year ago, I would have said that it was one of the leading flash storage array vendors in the market. Although I was not wrong, I must confess that my view then was a bit myopic. Once I got to know this company better, I couldn’t resist joining its team as one of Puritans. Here are my top 10 reasons.

  1. Reliving VERITAS (Software): Don’t you remember your first crush? Do you hope to build a time machine to meet her again? VERITAS and Sun Microsystems used to be my crush as I got into technology. Pure Storage reminds me of that VERITAS of early 2000s, she was the hottest girl in the bar. Everyone wants to partner with her because she stole the show from aging big irons.
  1. It is all about fostering the team, not building MVPs: The Company hires people with the mindset to work towards a bigger mission. Irrespective of the title and role, employees know how to talk both business values and technical merits of what is being build to solve unmet needs of customers. There is a sense of accomplishment on where Puritans are today; at the same time there is a strong ambition for where they want to be in future.
  1. Open workspaces: When you walk into a Pure Storage facility, you would notice the open collaborative workspaces. You cannot distinguish between spots that are used by university hires and VPs. When a Puritan needs your attention, he/she may just come to your desk, yell across the desk, instant message or shoot Nerf darts. I am sending my letter to Santa for a good Nerf gun.
  2. Insider view matters: We all know the value of someone recommending us for a role in an organization. I am fortunate to be around people who believe in what I could bring to the table. Two Puritans who had been with VERITAS in their previous lives helped me understand Pure Storage from insiders’ perspective. These individuals are thought leaders who weren’t shy to take some bold risks to embrace what Pure had promised.
  1. It is not all about work – work – work: Puritans know how to have fun. Tons of pictures in social media speak for themselves. #PaintItOrange
  1. The innovation starts with software: All-flash array (AFA) is the tangible product from Pure, but the innovation started with its core Purity Operating System that powers those arrays. Enterprise grade reliability and performance that is coupled with consumer level simplicity and efficiency could make you see why Pure is considered the Apple of data centers.
  1. Harnessing the power of cloud: Many big vendors in enterprise IT talk about cloud as a way to stay relevant as disruption is imminent. How many times have you seen the same legacy technology repackaged as ‘cloud offering’? Pure Storage used cloud as an opportunity to redefine and merge the lines between management and support services. Pure1 is just the beginning of this innovation.
  1. Storage virtualization meets data virtualization: Storage virtualization is a way to consolidate and manage storage media to improve availability, efficiency and performance. Data virtualization levels up the same paradigm where the application/data owner can create and manage copies without the need to understand where and how it is stored physically. Pure Storage’s data reduction methods and space efficient copy creations blur the line between storage and data virtualization.
  1. Nip CDM problem in the bud: Thanks to the early works from analyst firms like IDC and players like Actifio and Delphix, organizations are starting to understand the storage waste created by copy data. Legacy storage vendors have no motivation to solve the problem, as it would cannibalize high margin revenue from spinning disks. Purity’s approach to virtualize storage and data while letting the application owner manage copies from their familiar tools is powerful enough to kill copy-data sprawl at the source.
  1. Mission and drive to lead the market: Unlike many storage startups that were designed for sale to incumbents, Pure Storage is on a mission to become a mainstream player. While I understand that Pure Storage’s board of directors has the fiduciary duty to act on behalf of shareholders; the visionary management team, energetic employees and ecstatic customers are likely to give enough reasons to let Pure grow on its own.

Disclaimer: I am an employee of Pure Storage, Inc. My statements and opinions on this site are my own and do not necessarily represent those of Pure Storage

Note: This post originally appeared in my LinkedIn Pulse page


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