EMC’s storage division appears to be in old yeller mode. It knows that customers would eventually stop paying a premium for branded storage. The bullets to put branded storage out of its misery are coming from software defined storage movement led by its own stepchild VMware. But the old man is still clever and pretending to hangout with the cool kids to stay relevant while trying to survive as long as there are CIOs willing to pay premium for storage with a label.
Software-defined storage is all about building storage and data services on top of commodity hardware. No more vendor locked storage platforms on proprietary hardware. This movement offers high performance at lower cost by bringing storage closer to compute. Capacity and performance are two independent vectors in software-defined storage.
TwinStrata follows that simplicity model and had helped customers extend the life of existing investments with true software solutions. The data service layer offers storage tiering where that last tier could be a public cloud. EMC wants the market to believe that its acquisition of TwinStrata is an attempt to embrace software-defined storage movement. But the current execution plan is a little backward. EMC’s plan is a bolted-on type of integration for TwinStrata IP on top of legacy VMAX storage platform. That means EMC wants to keep the ‘software-defined’ IP closer to its proprietary array itself. The goal is, of course, to prolong the life of VMAX in the software-defined world. While it defeats the rationale behind software-defined storage movement, it may be the last straw to pull the clock back a little.
Hopefully there is another project where EMC will seriously consider building a true software-defined storage solution from the acquired IP without the deadweight of legacy platforms. Perhaps transform ViPR from vaporware to something that really rides the wave of software-defined movement?